Do you ever get into your car with out knowing where you’re going to get out? When I ask that question in a networking workshop the most common response is “very rarely.” Then why is it that you go into a networking event without a destination?
Serendipity can happen, but expecting it is generally not a very good business plan. Imagine depending on winning the lottery to pay your bills. It might be a long cold winter indeed.
So what is an effective destination at a networking event? Is it the buffet, the bar, your friends, or the comfy seating? The goal is to establish your destination for each event before you enter the room. Having a destination in networking is accomplished by knowing whom you intend to meet by name or by discipline.
Next week we’ll get into the specifics of defining your destination for each event.