Woody Allen once said that “80% of success is showing up.” Given the alternative, the same could be said of business networking. You can’t succeed if you don’t engage.
We’ve all had times when we struggle to find the motivation to attend networking events. You’ve had a long day at work and the drive to your house is about the same distance as the drive to the evening event. In the afternoon leading up to the event, you find yourself beginning to form the “why you didn’t show up” excuse...”you had another event,” “you had to work late,” or “some friends unexpectedly came in from out of town.”
When you don’t show up, how may new relationships do you begin? Not many. How much does your knowledge expand? Not much. How many like minded people who will inspire you do you meet? Not many. How much do you grow and get closer to the goals that you’ve set? Not much.
Showing up is fundamental to networking success. Expand your comfort zone, engage new and interesting people, and take a great step towards achieving your important goals.