Monday, January 16, 2012

Big Challenge #3: Most Networking is Random

Compass & Map

Last week you will remember that we discovered how to overcome networking’s second major challenge by moving relationships from superficial to intimate.

When you get in your car and pull out of the driveway, how frequently do you know where you’re going to stop? If you’re like most people, your answer is 95% or more. Many of the first borns respond 100%. If you don’t normally get into your car and drive around aimlessly, then why would you be so random when you network?

When you have a destination you are empowered. Think about what you do before you get into your car. You take time to get turn-by-turn directions or use a GPS to make sure that you travel the quickest and best route. This is certainly not random.

Successful networking takes focus. The move from random to focused requires that you identify the key people in a group who are your potential centers of influence. Normally only 5-10% of the people in any group are centers of influence for a given individual. The power of this realization is critical. By applying this principle, you can shrink a room of 100 people down to a room of 5-10 people in a minute.

When you do this you will move from waiting to win the lottery to having the golden ticket!

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