What Should I Wear?

To some this will seem like a benign topic, but when you consider that according to most studies more than 60% of communication is non-verbal, personal appearance counts.

So we might ask, what will appeal most to the people that I am looking to attract? How will other people be dressed? What are my standards? Is there a dress code for the event?
Are we over thinking this? Yeah, probably. Here's the rule. Dress how you want to be perceived.

If you want an absolutely professional appearance then your best business suit and well polished shoes are appropriate. Some people want to be viewed more approachable. If this is the case, then a slightly more casual ensemble should be your plan. Logo wear might be a standard way to dress in your profession and certainly this can work very well.

The goal of your appearance should be to invite conversation from the people that you are looking to connect to. You might find additional success wearing distinctive or colorful clothes. Ultimately, your appearance when networking should be congruent with how you want to be perceived.