Tuesday, January 29, 2013

How to Pick a Networking Group? Answers to the 7 Most Popular Questions

Picking the right group, for many of us, is the foundation of building an effective network. Groups provide a forum and regularity that helps each of us maintain and grow our networks.

Here are answers to the top 7 questions that will help you select a group that is best for you.

  1. Should I join a large group or a small group? All other things being equal, joining a large group versus a small group is better in networking. A large group will have more quality contacts with whom you can meet and build relationships. Joining a large group will also give you more diversity in potential contacts as your business grows. The key, as always, is to focus your efforts.
  2. Should I join a group that provides content at their meetings or just focuses on networking? The events themselves are just for determining who you should meet outside the event one-on-one. Good content is not only enriching for you, but it also attracts better contacts. Also, good content help provide a steady stream of new potential members into the group, better assuring sustainability.
  3. Should I join a group that meets frequently or less frequently? Everything needs to be in balance. The whole intent of going to networking meetings is to figure out whom to meet with outside of the events. It is important to moderate you event obligations so that you have the time and interest to get together with the contacts that you’re making. Otherwise e you are wasting of potential energy.
  4. Should I join a group that has my prospects or client resources? Networking is about working through one contact to many, not about selling. Approximately 95% of networkers say that their best referrals come from their existing and past clients. If this is the case for you, then participating in a group that predominantly contains professionals who would be excellent resources for your best or prototype client will be most valuable. Building your bullpen of quality resources who can be called in at a time of client need is by far the best way to drive sustainable referrals.
  5. Should I join a group that has accountability requirements or one that is flexible? This really depends on you. For some of us, having a nudge and framework is important. The most important consideration is, “are the rules productive.” Some examples of  unproductive rules include “that if you join our group, you can’t be a part of any other networking organizations” or “that you are not allowed to refer to anyone outside of the group, if the group has a resource in that industry.” Be client and problem centered always.
  6. Should I join an industry group or a general business group? The simple answer is both. Whether to prioritize joining an industry or general group really depends on your business and role. If you’re in sales, your clients will have needs that stretch beyond the industry so both is the right answer. Other roles should be involved in an industry group to continue to broaden their knowledge and contacts, though participating in both types would certainly have benefit.
  7. Should I join a local group or a national group? Local groups are important for everyone as having good connections in our local community is helpful even if our client base is national. Participating in a national group is most valuable for professionals whose clients are regional or national. If your business is more local, however, you will grow your sphere of influence fastest by focusing your networking in your marketplace.

Your primary goal in joining a group is to meet people with whom you should build a greater relationship. Pick at least 1-2 people at each event to learn more about outside of the event. Do this well and your network will become very productive.

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